What is Your Website’s First Impression?
Does your website inform everyone that your business is a blast from the past? If that’s part of your business plan that’s perfect! Otherwise, it’s time to review your site and freshen it up a little. Ask yourself 3 questions:
Have you updated the look of your website within the last 3 years?
It’s not hard to freshen up a site or give it a whole new look. With content management systems like WordPress and Joomla it is pretty easy to swap in a new template for a fresh modern look.
What does your website look like on a mobile phone?
Most Internet users are accessing the Web on a mobile device of some sort these days. There is a good chance that the first time someone sees your website it’s going to be from a phone or tablet. Google made a big move in the spring of 2015 when it began penalizing the ranking of websites that do not render well on these mobile devices. You can be certain that other search engines such as Bing will soon adopt this penalization decision. You can check any page of your site to see if it passes Google’s mobile-friendly test here: https://www.google.com/webmasters/tools/mobile-friendly/
How often do you update your website content?
Fresh content is key to being found by search engines and moving up in search results rankings. To determine where you rank in a search, search engines are looking at whether people stay on your page(s) because the longer they stay the more authority you build. It’s that authority that pushes your website up in the ranking results in your never-ending quest to make it to page 1. It’s important to offer accurate information in an easy to read format to keep people on your site. Take some time to really look at your site and ask others for their opinions; after all they could be your next visitor and you want them to find what they’re looking for.
An easy to use website that is responsive for phones with a fresh look and great content is the best way to greet new customers. Remember, you only have one chance to make a great first impression—and it’s a good chance it will be on a mobile device!