Image Alt Tags are a simple way to add some SEO juice to your website. When placing an image on a page, make sure you fill in the alt text field in the editor with appropriate wording. Most editors will default to the image name. For example in a recent website we were working with, there was a picture of our client's handmade organic basil pesto so that is what we used as the alt tag. In that short four-word phrase we not only described what the photo was but also worked in good keywords. So make sure you get alt tags on all the images and graphics that are on your website.
DO MORE with Joomla 3.3! With this version of the Joomla 3 software your website is better equipped to communicate with search engines semantically. You may or may not have heard of the term semantic search. Erin Everhart's Mashable article defines what it is quite nicely. But in a nutshell Google will be using this type of search to try to better determine how your search terms fit together to give you more accurate search results.
So how does the information needed get into your website so semantic search will work for you? Microdata is found within your HTML markup that is created each time you go to a page. The graphical page you see when browsing a website has a geeky back side that is only seen by the search engines. For example if you use breadcrumbs on your website, they will be marked as such and shown in search results pages to help give a better visual representation of the topics on your website. Version 3.3 provides this allowing you to take advantage with search engines that use this.
The page title of a website is one of the most important elements of a website's SEO. You can customize this page title in Joomla easily by editing menu items and articles. You can even display the name of the site before or after the page title. But there is always a hyphen that sneaks in there: how do you change that?
We have officially expanded our services at 4Web so it was time for an update all around....website, logo and colors. We will continue to be Joomla experts but since the Web world is always evolving, we've added WordPress to our toolbox as well. It's important to never force a website platform solution (Joomla, WordPress, Drupal, etc.) because the platform selected should be determined by the needs of each website. That being said there are a lot of WordPress sites out there and people need help! We love to help clients with their websites so taking on WordPress as part of our official services just made sense. We've actually been hosting and caring for WordPress websites for a couple years now. A few of our Joomla clients had WordPress sites as well so we were often asked "We like your service.....can't you just take care of our WordPress sites too?" Well who could turn down that request!
The Vermont Historical Society preserves, explores and shares the history of Vermont, and they needed a website upgrade that would efficiently bring history right into the homes of even the most remote Vermont citizens. They gave 4Web a clear mandate to create “a website that works.”
Jane Campbell, the society’s Director of Development, and Julie Nelson, Marketing and Community Relations Coordinator, were impressed by 4Web from the start. At the very beginning of their search for a website developer, Jane explains, “I looked at the 4Web profile and it was clear that they tailor their sites to what their customers need. During the project, they were willing to take the time to listen, ask and explore with us. They put a lot of time and people power up front. We worked with a team where everyone knew their specialties. I never got the feeling that we were asking too many questions, and it still feels like a partnership.”