Unabashed Adoration of Joomla: A Case Study
“Unabashed adoration of Joomla” is what the Boston, Massachusetts nonprofit Health Resources in Action was looking for when they set out to find a Joomla web design firm. And that is what they found at 4Web.
“4Web was unabashed in their adoration of Joomla,” relates Stefanie Valovic, Project Manager. “We wanted Joomla because it is scalable and is a straightforward content management system. 4Web believes in the product, and their proposal was very complete with a lot of value. When a New Hampshire agency is competing against Boston-based agencies, there’s a temptation to think Boston is better. But when we posted about Joomla! on Facebook, 4Web’s name came up.”
Health Resources in Action (HRiA) wanted its brand new Community Health Training Institute (CHTI) website to be directed toward public health professionals seeking workforce development. A critical part of 4Web’s work was creating a course calendar and catalog with an easy to use but very powerful filter. As Heidi Stanclift, owner of 4Web explains, “The filter enables visitors to find courses they are interested in. There were detailed, complex requirements for the filter but the results had to be readable and engaging when they appeared on the website. We helped the client define both what their organization needed from the calendar and catalog and what potential visitors needed.”
The results were exactly what the client hoped for. Stefanie states, “The catalog makes it easy for our audience to find and register for training, showcases all our training, and makes it easy for people to describe their training needs, as we’re very open to creating new courses. It is a highly functional, responsive Joomla website.” Ensuring reliable responsiveness—the ability of the website to respond to the width of any device it is being viewed on, whether desktop monitor or smartphone—is a 4Web specialty.
In addition to the calendar and catalog, 4Web assisted with website strategy and branding, developed the website’s logo, created a Joomla custom template, set up a resources page that was password protected for registered trainees, trained current CHTI employees on the site, provided custom training videos for future employees to reference, and created a newsletter template to match the website design.
The ease of using the CHTI website is borne out by the willingness of visitors to use all the features, including the online polls. In the first quarter after launch, visitors were matching Google statistics for average length of time spent on a website (upwards of 5 minutes) and low bounce rate, happily reading several pages at each visit. In addition, the HRiA staff and executive management shared the general enthusiasm around the site. In fact, the HRiA Director of Health Communications expressed interest in engaging 4Web on other projects.
“Everyone we worked with at 4Web was really responsive,” says Stefanie. “They were easy to work with and patient with us because not all of us are real techies. They communicated clearly and they were reassuring—they made us feel confident and self-sufficient. We are really proud of our website.”