Website Development Strategy
One of the first steps in forming a website development strategy is to think about the most important aspect of your website...the visitor experience! Putting yourself in the visitor's shoes when designing your website will put you miles ahead of your competition.
Another essential aspect of website strategy is defining the website outreach goals for client engagement. For example, a goal might be to increase newsletter registration. So you'd better make sure that visitor sign-up forms are featured prominently on the site and that the process is seamless. Another goal might be to have visitors buy your products online. If that's the case then it's important to make sure the online shopping experience is intuitive, simple and that e-commerce transactions are secure.
Defining Website Project Scope
Defining the scope of any website development project requires balance between your business goals and available resources (time and money). 4Web will work with you to help define a scope that will work with your schedule, help manage your contributions to the project and fit within your budget.
Information Architecture & Website Design
The information architecture of a website is like the architecture of a building. A well-crafted building is pleasing to the eye, is easy to navigate and gives you a sense of safety and quality when you're in it. Wouldn't it be great if your website visitors felt the same way? That is always the goal of a great website. Visitors should be able to interact with the website without having to figure out how to find what they are looking for. When you take some time to "craft" how a visitor will navigate the site and interact with the information, then you will provide a good user experience.
It's equally important to think about how content is arranged and optimized. 4Web will work with you to develop your site map to ensure your information is presented in an intuitive and accessible manner and that your copy and imagery work to guide site visitors to the information they need and the engagement you desire.
Design...finally! Everyone wants to start here but it's best left until after the website strategy and information architecture are complete. Visual and responsive web design is a critical piece of the website development equation. If done correctly, it will deftly encourage visitor response to mission critical calls to action.
Website Development & Construction
In the website development and construction phase, all the upfront work—the strategy, information architecture and graphic design—comes together. At this time, 4Web's Joomla developers bring all the parts and pieces together to code in and customized a well-branded, fully functional resource to manage online engagement activity and support your business goals.
This is also when we search engine optimize the website in order to improve search engine ranking on Google US, Bing US and Yahoo! US. This SEO service includes a review of your site’s performance history and a thorough review of your site’s existing content for keyword data, keyword research, keyword-specific content revisions and updates to site source code.
Personalized CMS Training for Joomla and WordPress
At the end of the day, it's all about having a tool to help you stay focused on your online business goals and online marketing objectives. 4Web will work with your team to ensure that content on the site (i.e. news, products for purchase, CRM tools) can be kept-up-to-date and that collected data can be processed according to plan.