Website Re-design Results in Increased Communication

Armenian Museum of America

The Armenian Museum of America is a living museum and library offering so much of the Armenian culture to the general public. They offer exhibits and diverse cultural events to their members and community. It’s where Armenian-Americans can embrace their heritage and visitors of all ethnic backgrounds can see the story of the Armenian people.

The Problem

When were first contacted by the assistant director she was extremely upset with their website and how it worked. She showed us how many features were broken including the broken navigation and shopping cart. She also had problems updating it and sometimes those updates broke pages. They were desperate to have an easily updatable site where they could showcase their amazing museum to the world.

The Solution

They had reached out to the New England Museum Association (NEMA), where they asked for recommendations for website developers and found us! We worked with them to develop their web strategy. The strategy guided us through defining all the elements of their home page and navigation.

Their exhibitions are now categorized, upcoming events are clearly visible and images of galleries and artifacts are abundant. These enhancements are allowing the museum to reach outside their physical walls to encourage visitors and tours.

The ecommerce solution we provided allows them to categorize and sell gifts easily. Their new cart allows them to accommodate shoppers easily so anyone can purchase a reminder of their visit.

Ease of update was of the upmost importance to the museum staff. We create customized videos for our clients that illustrate how they update the various parts of their website. The videos are concise and helpful. The assistant director jumped right in and started adding content just a couple of days after launch and hasn’t stopped since.


I couldn’t explain why our old website was so difficult to update, but 4Web was so knowledgeable that they understood what I was talking about. Everyone in 4Web was engaged in the project and they answered every question we had. I took the 4Web proposal to my board. It was the only option that made sense. Working with 4Web put into perspective for us what we really needed for our website and made us realize how ‘off’ our old website was.

Howayda A. Affan

Assistant Director