Revised User Experience for Increased Subscription Membership


miEdge builds databases for insurance agents, brokers, carriers and related professionals, enabling them to analyze competing health, welfare and retirement products and prospect for potential clients. Their website is a marketing tool to a for new prospects as well as existing clients.

The Problem

miEdge is a rapidly growing, high-tech software company that provides prospecting solutions to insurance and financial professionals. The miEdge website has to serve ever increasing marketing and sales, online subscription and billing requirements. The old website could not keep up, it was difficult to maintain and next to impossible to find information.

The Solution

In the new website, the navigation is clear, the videos and webinars are easy to find and use, visitor registration and customer login are effortless and the call to action is clear, so even existing customers are more likely to return for more services.

Not only is the new website more functional and easier to navigate for miEdge's customers and staff, but the updates to the information architecture ensures that the content is kept fresh and relevant, improving both the customer experience and search engine optimization.


Training was customized to what we needed to know about editing a Joomla website. It is such a relief to have a knowledgeable resource to contact with questions.

Mary Weiss

Chief Marketing Officer