Why You Need a Responsive Website

A Joomla or WordPress website with a responsive template could be the perfect solution to your responsive website needs.

What exactly is a responsive website?

A responsive website's layout changes "responsively" with the size of the viewing device (from desktop monitors to mobile phones). In other words, on a full-sized desktop monitor your site may have a narrow column on the left, a wide content area in the middle, and another narrow column on the right side of the screen. When you look at that same site on an iPad in landscape mode, you'll basically see the same layout, but the columns and images are slightly narrower and the text is flowing differently to fit within those columns. Flip the iPad to portrait mode and all of a sudden the right column "disappears"—but have no fear, that content is actually now displaying farther down the page, beneath the left and middle column content.

Now pull out your smartphone and look at that same site. You'll see that a special drop-down menu (touch-friendly) has replaced the horizontal navigation bar and all the content is displaying in one column in an easy-to-read type size and the images are smaller to fit your screen width. Absolutely no side-to-side scrolling is needed—the main content appears first, then the side-column content beneath it.

This all happens automatically with a responsive template. A responsive template is based on a flexible grid layout that automatically collapses and expands as screen width changes.

Should I have a responsive website?

responsive-websites-are-importantThe saying goes, "you only get one chance to make a good first impression", and that certainly applies to your website. When you hear of something new that you're interested in learning more about, you might pull out your smartphone and search for it... and BAM... there's the website. What's your first impression? Is it easy to use that site and locate the desired information even on your phone? You stay on the site, don't you? Or are you looking at a desktop-version site squeezed onto that tiny screen and nothing is readable without scrolling and resizing—and in frustration you leave?

It’s a fact that mobile viewers are less tolerant of non-responsive websites. If you give your site visitors what they need, they are happy and stay on your site longer. A responsive website experience is one of those things that you don’t notice unless it’s not there—kind of like tires on your car.

In September 2011 The Boston Globe was one of the early adopters of responsive web design on its site when it was considered a luxury. But it is no longer a luxury; not only are mobile viewers less tolerant of non-responsive sites, but Google will even penalize your site in the rankings if it is not mobile-friendly. Both your users and Google expect you to provide an optimal user experience—on all platforms—and when you do both your visitor retention and Google rankings will benefit.

With a customized, responsive template for your Joomla or WordPress site, you too can provide that optimal website experience. If all of this information isn't enough to move you to go responsive, on April 21, 2015 Google announced it's begun to penalize websites that do not offer a mobile friendly option.

Do you need a responsive website designer?

4Web partners with some great designers. We will make sure you end up with the perfect web design for your business.

Do you have a Joomla 1.5 or Joomla 2.5 website?

Work with a Joomla Specialist who can upgrade Joomla with a Joomla conversion to Joomla 3 using a Joomla Bootstrap template and then your website will be responsive too.

Do you have a non-responsive WordPress website?

4Web knows WordPress, so let us update your WordPress template and then your website will be responsive too.